E-Commerce Storefront
A scalable e-commerce storefront with complex state management and SSR optimization using Next.js App Router.
The Problem
A mid-sized retailer was experiencing high bounce rates due to slow product page loads and a clunky checkout flow. Their existing monolithic architecture was difficult to scale during peak sale events.
The Solution
We orchestrated a complete headless commerce migration. We decoupled the frontend presentation layer from the backend e-commerce engine, using granular API strategies.
The Result
The new storefront handles 5x the traffic during flash sales without degradation. Conversion rates improved by 22% due to the streamlined, single-page checkout experience.
Key Learnings
Managing sophisticated Edge caching strategies proved challenging but essential. We learned how to intelligently invalidate specific cache tags when inventory or prices updated without rebuilding the entire site.